Podcasting

Break through the mass of e-mail, voice mail and junk mail with the power of podcasting - the Internet’s most powerful tool for creating strong, personal and lasting connections with your clients, prospects and colleagues. A high-value podcast delivered with style positions you as a credible authority, leading to higher sales conversion, stronger business relationships, and a clear competitive edge in a crowded market.

How can you use a podcast?

Podcasting has become very popular, but it's often misunderstood and misused. Think of a podcast as an audio newsletter. A printed newsletter is delivered to a physical mail box; an e-mail newsletter is delivered to an e-mail in-box; and a podcast is delivered to an iPod (That's an over-simplification, but it's good enough!) In other words, instead of writing a newsletter, you speak it, record it and send it directly to your listeners' iPods (and other audio players).

What you will learn

I love podcasting as a tool for reaching your target market easily. But many business owners don't! Maybe it's because they don't like the sound of their own voice, or they are uncomfortable recording material themselves.

So I won't make you create a podcast in the Boot Camp. However, I will demonstrate it for you, and show you how to use an inexpensive podcasting service (less than US$5 per month), so you can do it in the future if you wish.