E-Mail Newsletter
An e-mail newsletter (or "e-zine") is essential for any Web site, and one of the best ways to quickly build your database of clients and prospects.
Benefits of publishing an e-mail newsletter
- You keep in touch regularly with people who visit your site, especially those who don't buy from you on their first visit.
- It's a lot cheaper than a printed newsletter, which means that you can send it out as often as you like and to as many people as you like.
- Use it to drive traffic to your Web site. Every time you publish your newsletter, if you have a link back to related pages on your site, you will almost certainly see a "spike" in traffic.
- A well-written newsletter increases your credibility and expertise, making it more likely that readers will buy from you.
- Your newsletter gives you the opportunity to promote your products and services. As long as you continue to provide valuable information as well, readers won't mind some promotion.
What our system offers
In the Boot Camp I'll show you how to set up and publish your e-mail newsletter. The system we use has a number of benefits to you:
- Publish an HTML newsletter (it looks like a Web page), so that you continue to build your brand, and make your newsletters more attractive and easy to read.
- Readers subscribe directly from your Web site, and can unsubscribe themselves at any time. So you don't have to worry about managing the mailing list manually yourself.
- Newsletters can be "double opt-in", so you know that subscribers joined the list themselves. This ensures their privacy.
- Create as many lists as you like, which allows you to segment and deliver relevant mail to different groups of people.
Try it here
Join my mailing list here and I'll send you my special report Fast, Flat and Free - How to Survive and Thrive in Today's Connected World. You'll see how easy it is to subscribe, how the system asks you to opt in twice, and how you can make an e-book or special report available for new subscribers.