Client Surveys

It's easy to conduct on-line surveys of your clients, prospects and any other site visitors. For example:

• In your e-mail newsletter, survey your readers at the end of each issue to find out their opinions. This allows you to focus more on the "hot" topics in the future, and discard those that don't rate highly.
• If you're doing corporate training or consulting, run "360 degree" feedback surveys for organisations.
• Use it to research key clients to find out their biggest challenges and concerns
• Conduct market research for your own products and services
• Conduct surveys on-line rather than on paper, so that it saves time and money collating and analysing the results.

On-line surveys aren't relevant for all Web sites, so you won't create them during the Boot Camp. However, I will demonstrate this and give you a step-by-step guide, so you can do this yourself in the future.