Change Your Pages Easily and at Any Time
Many Web site owners fall into the trap of thinking that creating their Web site is the end of the journey. It's not - it's only the beginning.
To operate a successful Web site in the long term, you must be able to update it yourself, easily and at low cost.
Why is this important?
You probably already know why this is important - because it's certainly one of the biggest problems many business owners have with their own Web site. But let me list a few reasons anyway ...
- It allows you to make instant updates, so that you can respond quickly to changes in your business and the market.
- Doing the updates yourself reduces the reliance on a Web designer, saving you money and delays.
- When doing market testing, you might have to change a page every week or even every few days, and you must be able to do this quickly and easily.
- You can quickly create client-specific pages for key customers, thus enhancing your relationship with them.
- You control the site content, so that you can adapt it as required.
- Most importantly, you can grow your site as your business grows, rather than allowing your Web site to fall behind and become out of date.
What you can do
One of the most powerful features of the Web site you'll create at the Boot Camp is that you can edit the pages on your Web site at any time. For example, you can add new clients (and their testimonials), introduce new products and services, add an article, announce new events, and much more!
Here are some of the benefits:
- You can make as many changes as you like, so you can edit, test and repeat as often as you like.
- Add new pages at any time, allowing you to keep expanding your site.
- You don't have to be a Web designer. If you can use Microsoft Word, you can use this system! You make changes using an "HTML editor", which allows you to write your text in, say, Microsoft Word, and paste it directly into your Web site.
- Insert pictures anywhere on a page to add visual appeal
- Add links between pages on your site, and to external Web sites
- You don't require any special software. You have a password into a special administration area of the Web site, so that you can log in using your normal Web browser.