Blogging
Blogs boost business. Most business Web sites are static and boring, so they turn people away. A well-written blog that complements your Web site can transform your on-line presence - giving you more ways of reaching out with your message, more credibility as an authority in your field, and more effective ways of supporting your existing customer base.
Benefits of your blog
- It demonstrates that you're current in your expertise.
- It shows your authority and credibility.
- It's a hub for everything else you do on-line.
- It helps your search engine rankings.
- It allows Web site visitors to interact with you (through the blog comments).
- It allows you to promote your other products and services, which still providing high-quality information.
- It allows Web site visitors to stay in touch with you (by subscribing to the blog).
- It allows you to push your material automatically to other places, such as Twitter and Facebook.
How it works
In the Boot Camp I'll show you how to set up and publish a blog. You'll be amazed at how easy it is - it's really just as easy as creating any other Web page on your site.
The system we use has a number of benefits to you:
- Publish your blog directly on your Web site, so Web site visitors don't have to leave the site, and you can use all the same branding.
- Publish to your blog from a computer, phone or tablet!
- Web site visitors can subscribe to the blog, so they read future posts in their blog reader.
- You can even create multiple blogs if you wish - for example, a public blog for everybody and a private blog for clients or members.